Marketing and SEO
Search, analytics, advertising and conversion — how to tell that a site brings requests rather than merely existing.
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Easy
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Medium
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Hard
Tests in this topic
2 tests at the “Medium” level. Clear the filter to see the whole topic.
Paid search advertising
Ten situations from running paid search: the auction and ad quality, match types and negative keywords, campaign structure, landing pages, remarketing, CPA maths, ROAS and cost of sale. For people who have run campaigns, not only read the help centre.
- Questions in the test
- 10 questions
- Time limit
- 10 min
Conversion and the funnel: where leads are lost
Ten questions about what happens between a visit and a request: how to read funnel steps, how a hypothesis differs from an idea, what breaks a form, how long an A/B test has to run, and why a win in one segment is not a result yet. For people who have already edited landing pages and counted step-to-step conversion.
- Questions in the test
- 10 questions
- Time limit
- 10 min