A blog about sitesthat bring inenquiries.
A blog carrying only breakdowns of our own projects: page structure, copy, forms, and the route an enquiry takes from the ad to the first reply. The first breakdown is next in line. Leave a contact and we send you the link in one email.
5–10 min
the format: structures, checklists and figures
1 email
about the first piece, instead of a newsletter
3 languages
pieces will appear in Russian, Kazakh and English
The four rules every piece is written to
They tell you what actually lands in the email: a 5–10 minute breakdown with the structure, the checklist and the numbers from a project of our own.
A piece appears when there is something to say
Not on a “two articles a month” calendar. A breakdown appears when we have a project, a number or a mistake worth writing up.
Only what we did with our own hands
A breakdown of a site we built ourselves. A mistake in a brief we tripped over, or a number we measured. We do not retell other people's trends.
Mistakes are called mistakes
If a decision turned out to be wrong, the piece says so, and says what we did instead. A case study with no failures in it is an advert.
Not one article written for a keyword
Text written for a search query that never answers it hurts the reader and the ranking both. If we have nothing to add on a topic, we do not write about it.
What the first pieces will be about
The four subjects we are starting with. We are not setting dates. A breakdown ships when it is ready, and you hear about it by email.
One breakdown written from a project you did yourself beats twenty retellings of somebody else's trends.
So the blog carries only our own work: a structure we assembled, a decision we had to redo, a number we measured ourselves. The first breakdown is next in line. Leave a contact and it arrives as a link in one email.
What there will be, and what there will not
One email with a link to the breakdown, and nothing else. Here is what it carries, and what it never will.
There will be
What the section exists for
- Breakdowns of 5–10 minutes, with specifics and real numbers
- Structures and checklists you can apply the same day
- Pieces in Russian, Kazakh and English
- An open correction policy: if we got it wrong, write in and we fix the text
There will not be
Deliberately
- Industry news or retellings of other people's research
- “10 web design trends of 2027”
- A recurring newsletter. There is one email, about the first piece
- Articles written for a keyword
Three steps to the first breakdown
The subject of the first breakdown is settled. The piece itself comes next, and you hear about the third step by email.
We picked what the first breakdown is about
Site structure and the first screen: how to decide what belongs there for your particular business, worked out on structures we assembled ourselves.
The subject of the first piece
We are writing the first breakdown
The first breakdown follows a project of our own, with the real decisions in it and the parts we had to redo. We are not naming a date. It ships when it carries something you can apply the same day.
The structure of the first piece
We write to whoever left a contact
One email with a link. It is not a newsletter, and there is no series behind it. You will not need to unsubscribe, because the email is the only one.
A link to the first piece
Questions about the blog
Briefly.
We will send the first breakdown the moment it ships
Leave a contact and, if you like, the topic you care about. One email with a link to the first breakdown is all we send.
- One email, not a newsletter
- A topic from the form goes into the editorial plan
- The contact is handled under the privacy policy
Read next
Neighbouring sections that answer the question this one raises.
