Marketing and SEO
Search, analytics, advertising and conversion — how to tell that a site brings requests rather than merely existing.
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Easy
2
Medium
2
Hard
Tests in this topic
2 tests at the “Hard” level. Clear the filter to see the whole topic.
Attribution and unit economics
Twelve problems for whoever owns the ad budget: where last click breaks, what a short attribution window does to a channel's numbers, how to count CAC and payback on margin, and why the leads in the ad accounts never add up to the CRM. Includes arithmetic and one open question graded by a human.
- Questions in the test
- 12 questions
- Time limit
- 12 min
Technical SEO
Twelve questions for people who already edit robots.txt and read Search Console reports: crawl budget, canonical and duplicates, redirect codes, hreflang, pagination, JS rendering, Core Web Vitals and server logs. We ask about consequences, not definitions.
- Questions in the test
- 12 questions
- Time limit
- 12 min