Marketing and SEO
Search, analytics, advertising and conversion — how to tell that a site brings requests rather than merely existing.
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Tests in this topic
6 tests under “Marketing and SEO”. Filter by level, or work through them in order.
Web analytics: metrics and reports
Eight questions on the basics: how a session differs from a user, how to read UTM tags, which visit counts as a bounce, and why a week-to-date number cannot be put next to a full week. For people who started opening analytics reports recently.
- Questions in the test
- 8 questions
- Time limit
- 8 min
SEO basics
Eight questions on how a search engine finds and judges pages: crawling, title and description, headings, search intent, internal links, alt text, readable URLs, robots.txt and sitemap.xml. For anyone who picked up a site recently.
- Questions in the test
- 8 questions
- Time limit
- 8 min
Paid search advertising
Ten situations from running paid search: the auction and ad quality, match types and negative keywords, campaign structure, landing pages, remarketing, CPA maths, ROAS and cost of sale. For people who have run campaigns, not only read the help centre.
- Questions in the test
- 10 questions
- Time limit
- 10 min
Conversion and the funnel: where leads are lost
Ten questions about what happens between a visit and a request: how to read funnel steps, how a hypothesis differs from an idea, what breaks a form, how long an A/B test has to run, and why a win in one segment is not a result yet. For people who have already edited landing pages and counted step-to-step conversion.
- Questions in the test
- 10 questions
- Time limit
- 10 min