A law firm websitethat wins the clientbefore they ring you.
A law firm website sells before the first call: someone with a legal problem opens three or four sites in a row and closes the ones that do not say who would actually handle the matter or what a first meeting costs. The ready-made law firm site on INIT is built around that decision: practice areas described properly, case notes that break no confidence, lawyers with real credentials, and a straight answer to "do I have a case?". The subscription starts at 12,800 ₸ a month, and after that you edit the site yourself — no developer, no support ticket.
35
kinds of section: practices, lawyers, cases, documents, forms
3 languages
ru / kz / en, each with its own text rather than a machine translation
3 days
free, no card, and an address issued straight away
Four visitors, and they read completely different things
One site serves people moving at incompatible speeds: one needs a phone number within ten seconds, another comes back a week later and reads everything. The structure below is built for both, not for an averaged-out "client".
A working law firm website in minutes, from 12,800 ₸ a month
26
ready sites in the catalogue
Take the closest structure and rewrite its sections around your own practice areas
35
kinds of section in the builder
Practices, lawyers, case notes, documents, consultation fees, forms, FAQ
3
site languages
Russian, Kazakh and English — each with its own text, written by you
19
tools the admin assistant has
It shows the list of edits and waits for your approval instead of changing the site quietly
The sections trust is actually made of
A legal site sells verifiability, not promises. Below are the sections that answer "who", "have you done this before" and "what does it cost to start the conversation". Each one is an ordinary builder section: you change the order and the content yourself.
A practice area deserves a page, not a line in a list
Personal bankruptcy and conveyancing have different clients, different questions and different search terms. One page listing twenty services answers nobody; twenty pages describing the procedure, the timescales and the documents answer everybody — and they are the ones search engines send people to.
Lawyers with credentials, not with headshots
Name, specialism, years in practice, education, bar admission or chamber membership, the courts the person has actually appeared in. A card carrying only a name and a job title does not add trust — it imitates it.
Case notes that break no confidence
The category of matter, what needed doing, how it ended and how long it took — with no names, no sums and no case numbers. The format is built specifically so that it can be published.
The first consultation fee, in plain sight
It is the one price a visitor wants before calling and the one you can quote exactly — everything else depends on the matter. Hiding it creates no intrigue; it sends the person to the neighbouring site that published theirs.
A "describe your situation" form
Not "leave your number" but a field where the person sets out the matter in three lines. What reaches you already shows whether it is your kind of work and whether it is worth ringing back first.
Documents and standing
Entity details, licences and practising certificates where they are required, the terms of engagement. Rarely opened, but its absence is noticed by everyone who checks a firm before paying it.
Plain answers to common questions
"How long does a divorce take", "what to do after a road accident", "how to accept an inheritance" — people search for those in their own words, not by the name of a practice area. A page that answers them reaches you before they start looking for a lawyer at all.
"Do I have a case?" — and why the answer must not be "yes"
It opens almost every enquiry, and promising an outcome is the fastest way to lose both the client and your standing. A site can promise nothing about the outcome and still persuade. Three substitutions do the work.
Instead of "we win", "here is how we take a matter apart"
Describe how you work in each practice: what you look at in the first meeting, which documents are needed, when the prospects become clear and at what point you say going to court is not worth it. Someone who can see the process trusts it more than a promise.
Not "100% of cases won" but categories and timescales
That figure means nothing and reads as advertising. Other numbers do work: years in practice, matters handled in that category, how long a typical process runs, which courts you have appeared before.
Instead of "call us", "describe it in three lines"
A phone call takes a resolve that a person under stress does not have. A written form does not ask for it — and what arrives already carries the substance rather than "hello, I have a question".
The experience you cannot show, and how to show it anyway
The strongest proof of your competence is sealed by privilege and by confidentiality undertakings: no client name, no sum, no case number. Which is why the case section on a law firm site is either missing or made of the phrase "successfully defended the client's interests". The format below is built for this: publishable and still specific.
Situation → what we did → how it ended: three short paragraphs, no names, sums or case numbers
Category and court instead of a company name: "contractor dispute, appeal" rather than "a matter for a client"
A duration instead of a promise: how long it really took, not what you guarantee
Case notes attach to a practice area and appear on its page — where people look for them
Agree the wording with the client once and reuse it afterwards
What people search for
Five steps, and the site opens after the first one
The order here is real: each step depends on the result of the one before it. The site opens minutes after the first step; the second takes a couple of hours, and the rest happen as you gather the text and the photographs.
Take a ready site from the catalogue
Pick the structure closest to yours and start it. A technical address is issued immediately — the site opens in a browser before you have written a single line.
The site opens on a temporary address
Replace the practice areas with your own
Remove the sections you do not need and add yours: one page per practice, with the procedure, the timescales and the list of documents. This is the longest part, and the only one nobody but you can do.
A list of practices and their pages
Add the lawyers and the first case notes
Cards carrying real credentials plus three or four anonymised case notes. No more than that: what matters is not the length of the list but that the notes belong to the practices people come to you for.
A team and evidenced experience
Send yourself a test enquiry
Fill in the form as a client would and look at what arrives. The card appears on the kanban board naming the page and the section it came from, so you can see which practice the flow is coming from.
A kanban card naming its section
Connect your domain and the second language
The domain moves to the finished site, not the other way round. The Kazakh version is written separately: it is not a switch above the same text but its own set of pages.
The site on your domain, ru + kz
In legal work the fee is not the argument: people fear choosing wrongly far more than they fear overpaying.
So a law firm's website wins on verifiability rather than discount: a named lawyer with real credentials, case notes in a publishable format, a clear price for the first consultation and a straight answer when there is no case to bring. All of it is ordinary sections you fill in yourself and correct in minutes the moment something changes.
A subscription, a one-page builder site, and a bespoke studio build
Three ways to get a law firm website. Below is what each gives you in the first month and what it costs: the subscription, from 12,800 ₸ a month, covers everything except a bespoke feature. Our own web studio builds that, from 1,500,000 ₸.
| INIT | A one-page builder site | A bespoke studio build | |
|---|---|---|---|
| The site opens within minutes | |||
| A structure built for legal practice — from the first minute | |||
| Copy edits without a developer | Under a support contract | ||
| Three languages, each separately written, at no extra charge | Billed per language | ||
| Enquiries on a board with statuses rather than in an inbox | If you commission a CRM | ||
| An assistant that edits the site on request | included in the subscription, 19 tools | Text generation | |
| A client portal and an accounting integration — same team, same site | A separate project and quote | ||
| What you pay | from 12,800 ₸ a month | A subscription | A project plus support |
A client portal and an integration with your accounting system are also us: the INIT web studio builds them as a separate project: a corporate site from 3,000,000 ₸, a portal with accounts and integrations from 8,000,000 ₸, on the same site and with the same team. The subscription keeps working from the first minutes instead of waiting for that project to finish.
The technical answers you normally have to extract
Nothing here is unverifiable in the first three days; anything bought as a separate module is marked with its price.
The site
Enquiries
Admin assistant — included in the subscription
What the subscription covers for 12,800 ₸ a month
On the left, everything that works from the first day of the trial. On the right, what you add as a module at a price named up front, and the work our own web studio takes on as a separate project. Both columns are named before you pay, so you budget once.
Included
Working from the first day of the trial
- The AI assistant is included in the subscription: it edits the site on request and always waits for approval
- A ready site from the catalogue and all 35 kinds of builder section
- Practice pages, lawyer cards, case notes, documents, explainers
- Enquiry forms and the kanban board those enquiries land on
- Three site languages, each with its own text
- Hosting, SSL and platform updates — with no separate invoice
Not included
Added as a module at a named price, or built by our web studio as a separate project
- SEO Advanced — a separate 4,900 ₸/mo module: sitemap, robots policy, canonical control and the analytics tab
- The copy about your practices — you or your marketer writes it
- Legal review of your own wording and terms of engagement
- A client portal tracking the progress of a matter — that is studio work
- Integration with your accounting or court-filing system
- Advertising and search marketing
- A guaranteed search position — nobody honest offers one
What you change yourself over a year
All of it is a five-minute edit, not a support ticket and not an email to a developer.
A new practice area
A new line of work appears — you add a page with the procedure, the timescales and the documents. It reaches the menu at once; the SEO Advanced module, 4,900 ₸ a month, puts it in the sitemap and robots.
A new lawyer
A card with credentials and specialism, attached to the practice areas that person actually works in.
A fresh case note
A matter closes, an anonymised note goes up. It is the one section worth topping up regularly.
The consultation fee
Changed in one place and updated everywhere it is mentioned — the Kazakh and English versions included.
What law firms ask before starting
Short answers to the things that decide whether to begin.
Build the law firm site and send yourself the first enquiry
3 days free, no card. Enough to move the practice areas across, add two lawyers and send a test enquiry — it reaches the kanban board exactly as a real one will.
- A your-firm.shardit.app address is issued immediately — the site opens within minutes
- Enquiries arrive on the kanban board naming the page and section they came from
- Nothing is charged before the trial ends
Read next
Neighbouring sections that answer the question this one raises.
