INIT is a web studioand a website platform.Those are twodifferent purchases.
INIT is a web studio and a website platform, both based in Almaty. A subscription to a ready-made site costs from 12,800 ₸ a month: you take one of the 26 themed sites, put in your own copy and photos, and publish. 3 days in the admin panel, no card, to work out whether this suits you. A bespoke build is from 1,500,000 ₸: your own design, your own logic, integrations. The rest of the page is about how the two differ and which one to start with.
from 12,800 ₸
a month — subscription to a ready-made site
26
ready themed sites you can start from
3 days
trial with no card, so you can check before you pay
What we do
Three things that decide whether a project ever launches
Projects stall in the same few places. Nobody can say what the site is for. The result only shows up at the very end. The copy gets written apart from the design.
Goal first, sections after
We start with one question: what should happen after someone opens the site. A call, an enquiry, a drive over to your showroom. Only then do we pick the sections. A block that does nothing for that answer stays out of the first version. It can go in later, once there is a reason for it.
We show progress weekly, not on handover day
The work-in-progress version sits at a link you can open whenever you like. Changing direction in week two costs one conversation. Changing the same thing once everything is assembled is a rebuild, and somebody pays for a rebuild.
Design, copy and code in one cycle
We don't write the copy afterwards to fit a finished mock-up. We don't draw the mock-up around copy that doesn't exist yet either. That is usually what forces everything to be rearranged later. Designer, writer and developer go through the project together.
Five steps, and the last one is a handover, not a delivery
Every project starts with context: who your customer is, how they make the decision, what they ask most often before buying, and what should happen once they open the site. The order of the steps is not there for looks. Each one stands on what the previous one turned up.
We work through the context, not the brief
We do not ask which pages you want; we ask how people buy from you. Who signs off, what they ask before buying, where deals usually fall apart. Half the pages on the original list normally disappear at this step and different ones take their place.
A list of journeys and objections
We define the structure and the key journeys
A page map grows out of the journeys: what a visitor sees first, what second, and where they go next. This is where it is decided whether the site will work or merely exist.
A map of pages and paths
We agree a strong but realistic first release
We state separately what is not in the first release and why that is fine. Saying no at this step costs a conversation; the same no halfway through the build costs a week.
Release boundaries, in writing
We build interface, copy and analytics in one cycle
Pages appear at a test address as they are finished. You review a live site rather than a mock-up: on a phone, with real copy and enquiry forms that actually submit.
Working pages you can open
We hand over control
We show how to change copy, a price, a photo or a section, how to add a service and how to translate a page into another language. Going live does not close a project. What closes it is the day the owner edits the site without us.
The owner edits the site alone
A subscription to a ready-made site, or a bespoke build
Most businesses need a site that works more than they need a site nobody else has. The subscription covers that at 12,800 ₸ a month, and the site is live minutes after you sign up. A bespoke build, from 1,500,000 ₸, is our own service for the case where the site becomes part of the product: unusual logic, integrations, a customer account. The line runs roughly like this.
| Platform subscription | Bespoke build | |
|---|---|---|
| When the site is live on the internet | Minutes after you sign up | After context, estimate and build |
| Ready themed sites as a starting point | 26 of them, each reworkable | |
| Your logo, brand colours and typefaces on the site | ||
| Who edits copy and prices after launch | The owner, in the admin panel | The owner — we hand over access and train |
| An AI assistant that edits content on request | included in the subscription, 19 tools | |
| Unusual logic: calculators, integrations, a customer account | Added by our own build team, from 1,500,000 ₸ | Designed from scratch, from 1,500,000 ₸ |
| Russian, Kazakh and English on one site | ||
| Where enquiries land | A kanban board out of the box | A kanban board or your own CRM |
| How the cost is worked out | from 12,800 ₸ a month, no hidden extras | from 1,500,000 ₸, a staged estimate |
| When this is your option | You need a site that works, not a unique one | The site is part of the product, not a shop window |
Both formats are ours, so moving between them breaks nothing. Start on the subscription at 12,800 ₸ a month and commission the unusual part later: while it is being built, the site and the enquiries carry on exactly as before.
What a business gets, and what we do not promise
On the left is what the whole thing was for: a clear offer, a mobile version somebody checked on a phone, enquiries on a kanban board, and the ability to edit the site yourself. On the right are the limits of the work. We name them before we start, not after the invoice.
What the business gets
A tool you can use, not a page you can look at
- A clear offer on the opening screen — what you do and for whom, not a slogan
- A mobile version checked on a phone rather than in a narrow browser window
- Contact points where a person is already ready to write, not only in the footer
- Enquiries in one place: a kanban board showing who is at which step
- An enquiry card that names the page it came from, so you know what worked
- The site in three languages, if you need it in three
- The ability to change copy, a price or a photo yourself, without raising a ticket
What we do not do
What you should not expect from us. We say so in advance rather than later
- Promise search rankings: we build structure and speed, we do not control results
- Hand over a site only we can change afterwards
- Call a project finished if changing a phone number needs a developer
- Call unfinished work finished: a section still in progress is labelled as such
- Launch a page nobody on your side is responsible for keeping up to date
- Connect paid services quietly — anything that costs money is agreed beforehand
A website only its maker can change is not an asset — it is a dependency.
That is why handing over control is part of the work rather than a bonus after it. The owner must be able to change a price, add a service, remove a section and translate a page without us. Until that is true the project is not finished, however well it presents.
Four rules we make decisions by
Each one has cost us money at some point, and each one stayed because the alternative cost more.
The dry facts about both formats
The subscription costs from 12,800 ₸ a month, a bespoke build from 1,500,000 ₸. The full table of plans and modules lives on the pricing page. Collected here is everything else that does not change from one project to the next.
Subscription to a ready-made site
Bespoke build
True of both
What sits behind the phrase “ready-made site”
26
ready themed sites
Not empty templates: each is assembled with content written for its niche
35
premium section kinds
The premium section catalogue: included in the 32,800 ₸/mo presets, or a 20,000 ₸/mo module
19
tools the AI assistant has
Not one of them applies a change without your approval
3
languages on one site
Russian, Kazakh and English at a single address
What people ask about us most often
People ask the same things about a company. Answers, without the founders' biography.
Tell us what needs launching and we will name the format, the timeline and the price
A couple of sentences is enough: what the business is, what should happen after somebody opens the site, and by when. We will tell you what we see and suggest the next step.
- The subscription is from 12,800 ₸ a month, a bespoke build from 1,500,000 ₸
- A your-name.shardit.app address is issued immediately if you start on the platform
- A 3-day trial, and we do not ask for a card
Read next
Neighbouring sections that answer the question this one raises.
