Compare · Subscription and custom development

A subscription from 12,800 ₸or custom website developmentfrom 1,500,000 ₸

Custom website development and a subscription to a ready-made site are two of our own products, and the choice runs only between them. The subscription, from 12,800 ₸ a month, covers service sites, price lists and branch networks end to end: a first version live in five minutes, copy and prices edited by the owner. Development, from 1,500,000 ₸, comes in where you need your own calculations, an exchange with an accounting system or a customer account — and more often alongside the subscription than instead of it.

from 12,800 ₸

a month — a ready site, hosting and updates

from 1,500,000 ₸

a custom build, quoted from the list of jobs

3 days

of trial, no card — the route is clear before the first invoice

What people arrive with

We need stock pulled out of 1CA services site with a price list and an enquiry formA customer account with contractsA catalogue you filter by parametersA branch network in three languagesPricing worked out by our own formulaEnquiries all landing in one placeThe price list changes every dayOur own environment and a data auditJust a website, but a good-looking one
What we take on as a build

Four jobs we cover with custom development

The subscription runs the shopfront: pages, services, a price list, enquiries, three languages. When your own mechanics have to sit on top of it, we write them — as a separate service from 1,500,000 ₸, with the same team and on the same stack.

A wooden shoemaker's last on a bench beside brass calipers, a red chalk mark drawn on the wood.
Job 1

Logic an ordinary website does not have

Your own pricing formulas, multi-step approvals, roles with different rights inside a single account, an order state that follows your rules. That is your trade's mechanics: we build it around you, while the public pages stay on the subscription.

Job 2

Exchange with an accounting system

1C, warehouse stock, a till, a clinic system, an industry ERP: stock, prices, statuses and documents have to move both ways and on a schedule. We build that exchange against your configuration, and it usually comes together with an online shop — from 5,000,000 ₸.

Job 3

A catalogue people filter by parameters

Selection across a dozen interdependent attributes, compatibility rules, a configurator, different prices for different customer segments. We build the configurator on top of your catalogue, and you keep running the product cards and the content yourself.

Job 4

Particular demands on data and hosting

Your own environment, rules about where personal data may live, an external audit, a link into corporate infrastructure. A custom build is deployed where you need it and updated on your schedule — a portal with a customer account and integrations starts at 8,000,000 ₸.

Row by row

What the subscription covers, and what a custom build covers

Both columns are ours. On the left, what you get today for 12,800 ₸ a month; on the right, what we build from 1,500,000 ₸. Tick your own rows: your route is wherever more of them land.

Subscription siteCustom build
What it costsfrom 12,800 ₸ a monthfrom 1,500,000 ₸ per project
A first version you can actually show someoneFive minutesWeeks
The address the site opens onA working address the moment you sign upYour own domain and hosting for the project
The owner edits copy, prices and sectionsAn admin panel designed around your process
Enquiries land on a kanban board out of the boxBuilt around your process
Three site languages, each with its own content
Updates, backups and security are not your problemUnder a separate support contract
Cost known upfront, unaffected by how much you editQuoted and fixed against the list of jobs
An AI assistant editing content in the admin panelModule, 9,900 ₸ a monthBuilt into the project
Sitemap, canonical, robots and the analytics tabSEO Advanced module, 4,900 ₸ a monthBuilt into the project
Non-standard business logic and your own flowsA job for the build
Two-way exchange with 1C, stock and tillsA job for the build
Parametric selection and a configurator in the catalogueCatalogue and configurator are a job for the build
A customer account with documents and historyA job for the build
Hosting in your own environment, specific data rulesA job for the build
The project's source code and control of the stackThe platform, its updates and support are included in the subscription

Plenty of clients take both: the shopfront lives on the platform and is edited with a mouse, while the hard part is written separately. If most of your matches are in the lower half, start with the trial — in three days it turns into the spec the quote is built from.

What the platform already covers

How much the subscription solves for 12,800 ₸ a month

26

ready themed sites

Not empty templates: assembled sites with content written for the trade

35

kinds of section in the editor

What you build the pages the ready sites do not have out of

19

tools the AI assistant has

It edits admin-panel content through approval; the module is 9,900 ₸ a month

3

site languages

Russian, Kazakh and English — separate content, not machine translation

Four briefs

What this looks like on requests we actually get

The same three words, “we need a website”, mean very different things. Here are four of the briefs that reach us, with the route and the price for each.

Two routes

What the subscription includes — and what we deliver as a build

The lists are short and they do not overlap: on the left, what works from the first minutes for 12,800 ₸ a month; on the right, what we write for you as a separate project from 1,500,000 ₸.

Included in the subscription

Working from the first minutes — from 12,800 ₸ a month; modules (AI assistant included in the subscription, SEO Advanced 4,900 ₸, blog 1,900 ₸ a month) are added separately

  • A ready site for your trade — 26 of them, with content already in place
  • An editor with 35 kinds of section for pages the ready site lacks
  • Three site languages, each with its own content
  • Enquiries on a kanban board: the card names the page they came from
  • Hosting, updates and a working address the moment you sign up

Delivered as a custom build

A separate project from 1,500,000 ₸ — same team, same stack

  • Two-way exchange with 1C, stock systems, tills or clinic software
  • Your own business logic: calculations, approvals, roles, order states
  • A customer account with documents and history
  • Parametric selection and a configurator in the catalogue
  • Hosting inside your environment and infrastructure changes for an audit
  • The project's source code, and the rights to it, handed over to you
In short

A shopfront is cheaper at 12,800  a month, and a build is worth commissioning for exactly the part a shopfront does not have.

Both products are ours, so the route is chosen by the job rather than by the price list. If your brief contains an exchange with 1C, your own roles and calculations, or a customer account, we quote the build from the list of jobs, from 1,500,000 ₸. If it contains none of that, three days of trial with no card show you a finished site faster and cheaper than any estimate.

How we choose

Four steps, so nobody has to guess

Every step ends in a document: a list of requirements, a working site in the trial, a list of jobs and a quote. What is left outside the shopfront only becomes visible once you have tried the platform.

01

You describe the job in plain words, not a spec

What you sell, who makes the edits, where stock and prices live today, who handles enquiries and how. A written spec hurts at this stage: it fixes a solution before the problem is understood.

One conversation

A list of requirements in human language

02

We build the site on the platform during the trial

We take the ready site for your trade and fill it with your own material. That is faster and cheaper than arguing about capabilities over a slide deck.

3 days, no card

A working site on a technical address

03

We write down what is left outside the shopfront

Not “it felt limited” but concrete items: this field, this exchange, this flow. The list usually comes out shorter than expected — and it is exactly what becomes the build's spec.

During the trial

A list of jobs instead of an impression

04

We cost the build from exactly that list

Empty list — you stay on the subscription at 12,800 ₸ a month and pay nothing for development. Not empty — we cost it item by item from the matching tier: a landing from 1,500,000 ₸, a corporate site from 3,000,000 ₸, an online shop from 5,000,000 ₸, a portal with an account and integrations from 8,000,000 ₸. It often ends up hybrid: shopfront on the platform, the hard part built separately.

After the trial

An itemised quote, not one line reading “a website”

Running costs and the quote

How the two routes live on — and what a build is costed from

The difference is not felt at launch but six months later: when a price changes, a branch opens or a dependency needs updating. The third block is the ladder a custom-build quote starts from.

Subscription — from 12,800 ₸ a month

Who makes the edits
The owner or a marketerCopy, prices, sections and translations from the admin panel, no agency
Updates and security
On our sideThe platform updates as a whole; you never track versions
A new page
From 35 kinds of sectionAssembled in the editor — no developer ticket needed
Rights to the content
The content is always yoursCopy, prices and media belong to you; the platform and its updates are on us

Custom build — from 1,500,000 ₸

Who makes the edits
An admin panel built to your processFields and flows are designed around whatever you edit most often
Updates and security
A support contractThe team that wrote the project keeps running it — never handed to an agency
A new page
Built for the jobThe section is designed around your flow rather than bent into a template
Rights to the result
The code is yoursThe project's source code, and the rights to it, are handed over to you

Where a build quote starts

Landing page
from 1,500,000 ₸A design from scratch and enquiry logic the ready sections do not carry
Corporate site
from 3,000,000 ₸Several areas, a structure of your own and different entry points
Online shop
from 5,000,000 ₸A catalogue, filters and a two-way exchange with your accounting system
Portal with a customer account and integrations
from 8,000,000 ₸Roles and rights, customer documents, data exchange with your systems
Hand-drafted technical drawings, a compass and a pencil — months of work
Questions

What people ask when choosing between the two routes

Including the money question, with concrete figures for both routes.

Next

Describe the job and we will tell you which route it is

We do not start with a pitch: first the list of jobs, then three days of trial, and then the figures in hand — a subscription from 12,800 ₸ a month or a build quote from 1,500,000 ₸.

  • A your-name.shardit.app address is issued immediately, before any decision
  • A 3-day trial, no card, no automatic charges
  • If the job is bigger than a shopfront, we cost the custom build item by item

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