Content and copy
Literacy, structure, copywriting and editing: text on a site either sells or takes up room — there is no third option.
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Tests in this topic
6 tests under “Content and copy”. Filter by level, or work through them in order.
Russian literacy: copy for websites and interfaces
Eight questions on dashes and hyphens, Russian guillemets, commas, «в течение» and numeral agreement. For anyone who writes website copy in Russian or edits it after someone else.
- Questions in the test
- 8 questions
- Time limit
- 8 min
Structuring text for the web
Eight questions on how text is put together on a web page: heading levels, paragraphs, lists, the inverted pyramid and the first screen. For copywriters, editors and anyone who writes for a site.
- Questions in the test
- 8 questions
- Time limit
- 8 min
Landing page copywriting
Ten situations from a real landing page: the first-screen headline, the ad-to-page match, feature versus benefit, objections, the button, and proof instead of adjectives. For people who have written site copy before.
- Questions in the test
- 10 questions
- Time limit
- 10 min
Editing and informational style
Ten real phrases taken apart: judgements standing in for facts, bureaucratese, passive voice, hedges, syntactic clutter. For editors, copywriters and anyone who fixes someone else's text before it ships.
- Questions in the test
- 10 questions
- Time limit
- 10 min