Website cost:what the price is made ofand what ownership adds
A website's cost is made of five things, and both starting figures are named right here. A ready-made site by subscription costs from 12,800 ₸ a month, with design, hosting, SSL, updates and enquiry intake already inside. A bespoke build is from 1,500,000 ₸ for a landing page and from 3,000,000 ₸ for a corporate site, on a quote fixed before work begins. The full price list with modules sits on the pricing page. This one is about something else: what moves the price inside those ranges, and what ownership costs after launch.
from 12,800 ₸
a month — a ready-made site, hosting and SSL included
from 1,500,000 ₸
a bespoke build, on a quote fixed before we start
3 days
free, no card, long enough to cost it on your own content
Five inputs, not the length of a proposal
Every website quote comes down to the same five inputs, just asked in a different order. Answer them and you have your own figure inside ten minutes: a subscription from 12,800 ₸ a month, or a bespoke build from 1,500,000 ₸.
Content: from scratch, or already there
The most underestimated multiplier by a distance. Copy, photographs of your work, a price list, service descriptions, the legal pages — if all of that has to be written and shot, producing the content takes longer than assembling the pages. If you have a price list in a spreadsheet and a folder of decent photographs, you have already saved the most expensive part of the project. A site with no content is an empty shell you paid for in full.
Scope: pages and page types
Count types, not pages. Twenty service cards on one template are one type; a home page, a service page, an article and a contact page are four, and each is designed separately.
Design: a theme or a layout from scratch
A ready theme carrying your colours, type and photographs closes this line of the quote entirely, and it is already inside the subscription from 12,800 ₸ a month. A custom layout is our own bespoke build, from 1,500,000 ₸ — the route to take when the site has to sit next to the identity itself.
Integrations: where enquiries and data go
A form that just emails you and a form that opens a deal in a CRM, naming the page it came from, are two different amounts of work. Enquiry intake onto a kanban board, with the source page on the card, is already in the subscription. From there it climbs fast: payments on the site, stock levels pulled from an accounting system, booking into a specialist's calendar, order statuses flowing both ways. That is a bespoke build — from 5,000,000 ₸ for an online store, from 8,000,000 ₸ for a portal with customer accounts.
Languages: one or three
A second language version is not a toggle. It is a second set of copy that somebody has to write, and then keep in step with every future edit. The three-language machinery itself is in every subscription plan, at no extra charge.
Deadline: when you need it
Time is also money. “We need it for a trade show in two weeks” changes both the team and the price: speed is paid for either in overtime or in scope.
26
ready-made themed sites
The “design and front-end” line turns into picking a theme: a subscription from 12,800 ₸/mo
35
kinds of section for your pages
A new block comes from the catalogue rather than being commissioned as extra work
19
tools in the assistant
The AI assistant is included in the subscription: edits and translations stop being a separate job
3
days of free access
A technical address is issued at once, we do not ask for a card — cost it on your own real content
What you pay once, and what you pay every month and every year
The starting price is a one-off line. Cost of ownership is what repeats for as long as the site is alive. Over a year the second figure usually beats the first — and it is the one almost nobody discusses before signing.
Once, at the start
Continuously, while the site runs
Counted separately from the subscription
What people most often leave out of the budget
How to cost a website budget: five steps in one evening
The order matters: without a page list you cannot judge the content, without content and integrations you cannot judge the starting figure, and without a yearly figure you cannot compare a subscription with bespoke work. Each step feeds the next.
Write down the pages the site cannot work without
Not “the same as the competitor”, but the minimum that answers a customer's questions: what you do, what it costs, why you can be trusted, how to reach you. Mark how many of them are genuinely different types and how many are repeats of one card.
A page list and a count of types
Mark what content you already have
Go down the list and note against each page: copy exists / copy must be written / photographs needed. This is the single step that turns “a site costs who knows what” into a concrete amount of work.
An exact picture of copy and photography
Decide where enquiries must end up
Is it enough for an enquiry to appear on a board where a manager sees it, or do you need payments, stock levels, calendar bookings, exchange with an accounting system? This is where budgets diverge most.
A list of integrations
Cost a year of ownership, not just the launch
Add twelve months to the starting figure: hosting, domain, support, edits, promotion. Model an ordinary month rather than a perfect one — two or three edits and one new page.
A yearly figure, not a starting one
Compare the two routes on the same yearly figure
Now you have something to compare, in real numbers. A landing-page subscription is 12,800 ₸ a month — 153,600 ₸ across the first year, hosting, certificate, updates and enquiry intake included. A bespoke build is from 1,500,000 ₸, paid once, on a fixed quote. Compare the yearly totals, not the starting prices.
A decision rather than a feeling
A website is bought once and paid for every month — and across a year the second figure is almost always the larger one.
The starting price is only the entry fee. After it come hosting, the domain renewal, every copy change, every “could you add one more block”, and the months when nothing changes at all because nobody got round to briefing the contractor. Cost twelve months of ownership: on a subscription that is 153,600 ₸ a year for a landing page — hosting, certificate, updates and enquiry intake included, with no invoice per edit.
What is safe to economise on, and what is not
Economising is not “cheap at any cost” — it is dropping whatever does not affect enquiries. One question separates the two columns below: would the customer choosing between you and the business next door notice?
Safe to economise on
Barely affects enquiries
- A unique design at launch — a ready theme with your colours and your photographs works
- Scope: five working pages beat thirty empty ones
- A separate mobile version — it has not been separate for a decade
- Paying for front-end work per edit — edits are made by hand in the admin panel
- Custom illustration — you need photographs of your actual work first
- Fashionable effects that slow down the first screen
Not worth economising on
This is exactly where enquiries are lost
- Copy: templated text is obvious, and it answers none of the customer's questions
- Photographs of your work and your premises — stock imagery is spotted on the first screen
- Enquiry intake: a form that sends nowhere costs more than the whole site
- The domain: a technical address is fine to start, but register your own in your own name
- Speed and mobile layout — most visitors arrive on a phone
- Analytics: without it you cannot tell what you are paying for each month
Four cases we build as a project rather than a subscription
We deliver both formats ourselves, with no second supplier in the chain. The subscription, from 12,800 ₸ a month, covers the shop window: pages, enquiries, three languages, updates. Bespoke development covers the four cases below — a landing page from 1,500,000 ₸, a corporate site from 3,000,000 ₸, an online store from 5,000,000 ₸, a portal with customer accounts and integrations from 8,000,000 ₸ — on a quote fixed before we start, with nothing added along the way.
The site is the product
A marketplace, a booking service, a customer account with calculations, a platform for contractors. Here the site is not a shop window for the business — it is the business, and its logic is designed around you. We build that as a portal with customer accounts and integrations, from 8,000,000 ₸, on a quote fixed before the first line of code.
Exchange with an accounting system
Stock and prices out of your ERP, order statuses both ways, documents. That is a separate circuit we design around your processes and your reference data: an online store with exchange, from 5,000,000 ₸.
Design as part of the brand
If the site appears in tenders and presentations alongside the identity, you need a layout from scratch. It is part of a bespoke build: a landing page from 1,500,000 ₸, a corporate site from 3,000,000 ₸ — designer, front-end and launch included.
Data and access requirements
Personal data held under a client's own policy, a dedicated environment, your own roles and access logs. We stand that environment up as its own project — a bespoke corporate site from 3,000,000 ₸, a portal with accounts from 8,000,000 ₸.
What the money actually buys on each of the three routes
Compared on the things you notice in the first month, and again a year later. The first two columns are both ours: the subscription from 12,800 ₸ a month, and our own bespoke build from 1,500,000 ₸. The third is assembling it yourself on somebody else's builder.
| INIT subscription — from 12,800 ₸/mo | INIT bespoke build — from 1,500,000 ₸ | A builder, on your own | |
|---|---|---|---|
| The price is known before you start | From 12,800 ₸/mo | A fixed quote | Plan + per-app charges |
| A site with ready content for your trade is live in minutes | 26 sites | on the project schedule | |
| Non-standard logic: calculations, customer accounts, ERP exchange | Bespoke, from 1,500,000 ₸ | ||
| A design in your brand without a designer's fee | 26 ready-made sites + your colours, type and photos | A builder template | |
| You own the source code | |||
| Copy and price edits inside a finished site, with no layout work | |||
| Three languages, each with its own content | |||
| Enquiries in a CRM naming the source page | |||
| Predictable cost of ownership | |||
| Updates, security and responsibility for the site sit with us | |||
| Your own domain, registered to you | |||
| Who fixes it when something breaks | The INIT platform | Our team | The builder's support |
“Bespoke” here is our own second format: a landing page from 1,500,000 ₸, a corporate site from 3,000,000 ₸, an online store from 5,000,000 ₸, a portal with customer accounts and integrations from 8,000,000 ₸. “Partial” against the builder means you do the editing yourself — but you assemble the page yourself too, so the layout and the time are on you.
What people ask before naming a budget
Direct answers with figures: what a subscription costs, what a bespoke build costs, and what is inside each number.
Build your site in minutes and compare it with 12,800 ₸ a month
A site from the catalogue publishes in minutes, and the trial is three days free, no card. Long enough to build real pages from your own content and see how much work is actually left. Need logic of your own? We will cost a bespoke build: from 1,500,000 ₸ for a landing page, from 3,000,000 ₸ for a corporate site, on a quote fixed before we start.
- A your-name.shardit.app address is issued immediately, before any payment
- The subscription from 12,800 ₸/mo: hosting, SSL, updates and enquiry intake are inside
- Bespoke development from 1,500,000 ₸, on a quote fixed before the first line of code
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