A dental clinic websitefor the toothache todayand the implant next month
A dental clinic website is opened by two very different people. The first is in pain right now and wants a phone number, an address and an answer to "can you see me today?". The second has spent six months deciding where to have implants and reads about the dentist, the warranty and the prices. INIT's ready-made clinic site is built so neither is lost: the booking button is visible on the first screen, and below it sit the price list, the dentists with their qualifications, the before-and-after gallery and the licence.
3 days
free and without a card — the site address is issued immediately
ru / kz / en
three versions of the site, each with its own text
from 12 800 ₸
a month for the ready clinic site — the price is named up front
Four patients taking four different routes through one page
Which section belongs higher up, and which button has to be visible without scrolling, is decided by who walked in. Lay the site out against these four and the argument about "where to put the block" stops being an argument.
Not a bespoke build — a ready site you edit yourself
26
ready-made sites in the catalogue
dentistry is one of them: take it whole and replace the content with your own
35
kinds of section in the builder
price list, dentists, before-and-after gallery, booking form, FAQ, reviews — all sections
3
languages on one site
Russian, Kazakh and English versions, each with its own text
19
tools the admin-panel assistant has
it rewrites copy and prices on request and always waits for your approval
The sections a dental practice needs from the first minutes
None of this is ordered separately or waits on a developer: they are page blocks you switch on, fill in and reorder yourself.
A price list you change yourself
Treatment prices move, and that is not a reason to email support. In the admin panel the price list is a table of services: name, price, duration, note. You can fix one line, or ask the assistant to reprice the whole implants section — it shows the list of edits and stops until you say apply.
Dentists with qualifications
Photo, speciality, years in practice, university, certificates and courses. The patient choosing an implantologist reads this section — usually more carefully than the home page.
Before and after
Paired images with a caption: what it was, what was done, how long it took. The gallery is a section of the site, not an album on social media the patient has to leave the site for.
Booking an appointment
A two- or three-field form you can place under the price list, under the dentists and at the end of the page. The enquiry goes to the kanban board and the card names the page and the section the patient came from, so you can see what worked: the implants block or the children's price list.
Licence and warranty
The licence number, the documents and the warranty terms as their own section. This is what people look for before expensive treatment, and what a business-card site almost never has.
Reviews
A section for your real reviews — the patient's name, the treatment and the date. We never drop someone else's text into it: what books appointments is a genuine review of your own dentist, and a patient spots a placeholder in the first line.
"It will hurt", "it is expensive", "it takes too long" — answered by the page, not by the receptionist
Patients do not ask these out loud; they just close the tab. So the answers have to sit where they are reading — before the call rather than after it.
"It will hurt"
The word "painless" in a headline does nothing — everyone has it. Specifics do: what you anaesthetise with, whether sedation is available, what happens if the anaesthetic does not take. It is an ordinary questions-and-answers block you write in your own words.
"It is expensive"
A patient who cannot find prices does not conclude that you are cheap — they carry on looking. A price list with a figure against every entry removes half the "how much is it" calls and brings in people who already accept the number.
"It takes too long"
Implants and braces frighten people less by price than by an unknown timeline. Write out the stages and how long each takes: the price list has a duration field, and the stages themselves deserve a section of their own.
From an empty trial to the first enquiry — four steps, in this order
The order is not decorative: the domain is connected last, because until then the site lives on a technical address and can be rebuilt freely without any patient seeing it.
Open a trial and pick the dental site
There are 26 ready-made sites in the catalogue; the dental one is taken whole, with all its sections. No card, no contract signed at this step, and the trial runs for three days.
A technical address that already opens in a browser
Replace the content with your own
Services and prices, dentists, photos of the surgery, the licence, the warranty terms. You can type the copy straight into the admin panel, or brief the assistant and approve what it proposes.
A site about your clinic rather than about a template
Fill in the Kazakh and English versions
This is not a toggle above one page: each version has its own text. The assistant prepares the translation, but the treatment names and the warranty wording need your read-through — those words cost money.
Three versions of the site instead of one
Connect your domain and test the booking
Send an enquiry from the finished site yourself: it must appear on the kanban board naming the page and the section. Until that has happened the site is not launched, however good it looks.
A first enquiry in the kanban, verified by you
What people arrive from search with
A dental website is a promise the patient checks at the door
The photographs set the expectation: someone who chose you from a picture will compare it with what they see when the door opens. So the first thing to replace in a ready-made site is the stock photography. Everything else — colours, type, spacing — is already reconciled across the sections and changes through the site's theme rather than through a re-layout.
Stock photos are replaced with pictures of your own surgery and your own team
Colour and typography are a theme setting, not a designer's job for every edit
The same set of sections looks different under a different theme, so your clinic does not resemble the one next door
The mobile version is not built separately: the sections rearrange themselves
A patient in acute pain will not hunt for where you hid the phone number. They will go back to search and ring the clinic next door.
That is why on the ready-made dental site the booking button and the number sit in the header and repeat at the end of every section where someone might decide. It is not a layout trick — it is an admission of how a person in pain behaves.
What the subscription covers for 12 800 ₸ a month
On the left, everything that works the moment you have picked the clinic site. On the right, what you add as a module at a price named up front, and the jobs our own web studio takes on as a separate project. Both columns are named before you pay, so you budget once.
Included in the subscription
Works the moment you have chosen the site
- The AI assistant in the admin panel included in the subscription: 19 tools, and not one edit without your approval
- A price list with prices and durations that you edit yourself
- Dentist cards: speciality, years in practice, education, certificates
- A before-and-after gallery with a caption on every pair
- A booking form anywhere on the page; the enquiry goes to the kanban board
- Sections for the licence, the warranty terms and reviews
- Three language versions — Russian, Kazakh and English, each separately written
Not included
Bought as a separate module, or deliberately outside the subscription
- SEO Advanced — a separate 4 900 ₸/mo module: sitemap, robots policy, canonical control and the analytics tab
- Not a practice management system: patient records, treatment plans and images stay in your clinical software
- Not an online diary with live slots — the site takes an enquiry, the receptionist confirms the time
- Not an integration with your clinical or accounting software: that is separate web-studio work, not a line in a plan
- We do not write your reviews for you, and we do not use someone else's case photographs
- No online payment for treatment on the site
How it works once the adjectives are removed
The answers that normally only surface on the third call.
Site and address
Appointment enquiries
Changes and billing
The site keeps living, and you are the one who changes it
A clinic changes faster than a site normally gets rebuilt: a dentist leaves, a price rises, a new treatment appears. All of that is a five-minute edit, not a ticket to an agency.
The enquiry names its own source
The kanban card shows which page and which section the patient came from. After a month it is clear what actually produces bookings: the price list, the implants block or the children's page.
A repeat enquiry is a new card
The same number a week later is not treated as a duplicate and does not disappear. A patient back with a different tooth is a second visit, not a data-entry error.
Edits in plain words
"Put the implant prices up", "add an orthodontist", "drop the promotion" — the assistant assembles the change, shows it in full and stops until you say apply.
Non-standard work is our own build team's job
An integration with your practice-management system and a treatment-cost calculator on the site itself make a portal with integrations, from 8 000 000 ₸; a design held strictly to your brand book starts at 3 000 000 ₸. Both are built by our own web studio. Meanwhile the subscription, from 12 800 ₸ a month, keeps the clinic's site running instead of waiting for the project to land.
What gets asked before anyone opens a trial
Short, concrete, and free of promises nobody can check.
Build the clinic site and send the first enquiry through it yourself
Three days free, no card needed. Long enough to load your own price list, add the dentists and confirm that a booking actually arrives.
- A your-clinic.shardit.app address is issued immediately
- Nothing is charged before the trial ends
- An enquiry from this page lands on the same kanban board as your patients' bookings
Read next
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