Content and copy
Literacy, structure, copywriting and editing: text on a site either sells or takes up room — there is no third option.
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Easy
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Medium
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Hard
Tests in this topic
6 tests under “Content and copy”. Filter by level, or work through them in order.
Content strategy: clusters, funnel and payback
Twelve questions for whoever owns content end to end: how to build a cluster without setting two pages against each other, what to publish for each funnel stage, what counts as a result, and when closing the channel is the honest call. Hard level — the obvious answer is usually the wrong one here.
- Questions in the test
- 12 questions
- Time limit
- 12 min
Tone of voice and brand voice: UI copy, emails and saying no
Twelve questions on how brand voice differs from tone, how tone shifts with channel and situation, what to write in errors and refusals, and how to check that the tone is being followed at all. For editors, copywriters and product designers who write interface copy.
- Questions in the test
- 12 questions
- Time limit
- 12 min